Yes, my surname actually is Darling.

I’m a London-based content marketing writer with two niches: travel and beauty.

While I tend to refer to myself as a freelance writer, I don’t like to pigeon-hole myself any further. Content writing, blogs, ghost-writing, scripts, captions, newsletters, social media bio optimisation… if it features words, it’s probably something I like to do.

From luxury hotel reviews to budget hostel round-ups, sponsored city guides to continent-wide, SEO-driven editorials, branding for surf resorts or social media for super-yacht brands, I like to think I’m a writer who can cover a lot of ground – metaphorically and literally.

My beauty content writing is just as varied: I write everything from perfume round-ups and best picks from popular fragrance houses and celebrity-focused scent guides to eyeshadow primers, face scrubs, skincare products made with DNA repair enzymes and travel hairdryers.

My previous clients include Diageo, Pernod Ricard, Campari, Porsche, adidas, Huawei, Mulberry, The Las Vegas Tourism Board, Westfield and more.

Aside from travel content marketing and beauty content marketing, I work with a few lifestyle brands covering sustainable fashion.

I’m triple-accredited by the NCTJ, BJTC and PPA and also have a 2:1 in Journalism Studies from the University of Sheffield.

Still interested? Head to my services to find out what I can do for you.

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